Why Czechia is the perfect summer escape for UAE tourists this year
Discover UNESCO sites, spa towns and vineyard-lined riverbanks
DUBAI: This summer, Czechia is emerging as one of the most appealing destinations for UAE travellers seeking the perfect balance of nature, history and local culture.
Promoted by the Czech Tourism Authority, represented in the Middle East by VFS Global, the country invites holidaymakers to discover scenic landscapes, historic cities and charming experiences, all wrapped in a mild summer climate.
The Central European nation, often praised for its captivating mix of rolling hills, lush forests and lakes, has curated offerings that range from high-energy adventures to moments of wellness and tranquillity. Whether it’s a long countryside walk or exploring centuries-old towns, Czechia offers more than just a break – it offers a journey through history, beauty and culture.
Outdoor escapes
For those with a love of the outdoors, Czechia offers a host of scenic experiences. Travellers can cycle through picturesque vineyards along riverbanks or hike up the Krkonoše Mountains to panoramic viewpoints. Water sports enthusiasts can raft down the Morava River or enjoy a peaceful cruise along the Baťa Canal.
There are also gentler options: horse riding on forested trails or playing golf on countryside courses tucked into serene landscapes. The region’s well-marked trails and preserved nature reserves ensure accessibility for all types of travellers, whether it’s families, solo explorers or wellness seekers.
Heritage and culture
Czechia’s cities are living museums, showcasing stunning architecture and a rich tapestry of historical narratives. Prague, the capital, enchants with Gothic spires, baroque domes and vibrant public squares. Visitors can stroll past castles, churches and bridges that have stood for centuries.
The charm extends beyond Prague. Brno, the capital of South Moravia, pulses with creativity and a lively cultural calendar, while UNESCO-listed towns such as Telč and Český Krumlov allow travellers to walk through layers of European history. Many of these heritage spots are dotted with cosy cafés and boutique galleries, creating an atmosphere where the past and present harmoniously coexist.
Open-air performances, art installations and summer exhibitions add to the immersive experience, turning public spaces into cultural playgrounds throughout the season.
Beyond the capital
The Czech experience stretches far into its countryside. The famed spa triangle of Western Bohemia, which includes Karlovy Vary and Mariánské Lázně, is renowned for its healing mineral waters and elegant architecture. These spa towns offer treatments that blend traditional therapies with natural resources, attracting wellness travellers from around the world.
South Moravia presents a different charm with its sprawling vineyards, wine cellars and warm hospitality. The region is also home to the Lednice–Valtice complex, a UNESCO World Heritage Site featuring palaces and landscaped gardens that showcase aristocratic grandeur.
In total, Czechia boasts over 1,200 castles, 16 UNESCO World Heritage Sites, and a beer culture rooted in centuries of craftsmanship. The country’s long-standing reputation for glassworks and crystal design also offers unique shopping opportunities for visitors.
The Czech advantage
Well-connected by air and equipped with tourist-friendly infrastructure, Czechia offers a comfortable and accessible European getaway for UAE travellers. Its mild summer weather, combined with a welcoming atmosphere and multilingual hospitality services, makes it particularly appealing for families and cultural explorers.
The Czech Tourism Authority continues to promote the destination actively through VFS Global, which supports travel engagement through destination training, public relations, and event partnerships. VFS Global’s Tourism Services Unit also enables national tourism authorities to meet business targets and increase tourist arrivals through dedicated representation.
Headquartered in Zurich and Dubai, VFS Global has managed over 499 million visa and consular applications worldwide since 2001. It is the trusted partner of 69 client governments and operates in 165 countries through over 3,900 centres.